Community outreach campaign focusing on disabled snakes

Call Corbin Campaign


Animal Reserve

Industry

Over 9 weeks we redesigned a fragmented visitor experience, strengthened public engagement and built sustainable systems across digital and physical touchpoints. Lots of listening, plenty of problem-solving and a little bit of wood-cutting.

Corbin Local Wildlife is a small but mighty nature reserve on the Caribbean island of Tobago, focused on the rescue, rehabilitation and education of native wildlife.

With limited resources, the team runs guided tours, cares for animals and raises awareness about poaching and the exotic pet trade. After speaking at Bounce in January 2025, we connected with Ian Wright, the inspirational co-founder of Corbin Local Wildlife. A few chats later, we knew that we could co-design something great together.

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Partner: Fundación Montecito
Woodworker: José Luis

The Challenge


Attacking snakes blah blah blah blhah blah blah blah blhah.

Visitors often arrived misinformed, left unclear about the reserve’s mission or didn’t realise they could support further. Touchpoints like the website, social media, welcome area and on-site signage were disjointed, outdated or inaccessible.

After several conversations with the co-founders Ian and Roy, we framed our challenge: to map, redesign and reconnect these fragmented touchpoints into a coherent, engaging and sustainable experience — one that worked for tourists, locals and the overstretched staff running the show.

Wall

We created templates for easy development of future card packs.

We created templates for easy development of future card packs.


Fiona Ennis doing design research in Colombia

The Outcome

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The team is now equipped with tools and systems that support better communication, content creation and operational flow. Visitors leave with clearer understanding, stronger emotional connection and tangible ways to support. Our work has helped lay the foundation for Corbin’s long-term sustainability, both in terms of impact and operations.

Unexpected Learnings

  • – tobago times

    – running around after peopleXXXXX

  • XXXX

  • Helping ian with tech etc

Our impact

“Quote from Ian / Roy when he thaked us”

Felipe continued to say “The game you designed was a hit! People enjoyed it immensely, and it has become a regular part of our educational programs...

It’s not only fun but also very informative, helping participants learn about our local wildlife in an engaging way.”