Preventing Disabled Snakes Through Community Outreach
Call Corbin Campaign
Wildlife Conservation
Industry
Corbin Local Wildlife is a small, but mighty, nature reserve on the Caribbean island of Tobago, focused on the rescue, rehabilitation and education of native wildlife. With limited resources, the co-founders, Ian and Roy, care for the animals, run guided tours and raise awareness about poaching and the exotic pet trade.
After speaking at Bounce in January 2025, we connected with Ian Wright, the inspirational co-founder of Corbin Local Wildlife.
Over 9 weeks, we redesigned a fragmented visitor experience and built sustainable systems across digital and physical touchpoints. (add link)
In parallel, we led a community outreach campaign focused on reducing fear-driven harm to snakes.
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Partner: Corbin Local Wildlife
Video editor: Cam Peddle
The Question
How might we stop more attacks on snakes?
people we hitting snake: loose strike method, more rodents,
the (free!) service exists, people just dont know about it. people want help. they are scared.
inspired by a simple business card sized flyer we spotted at a local fruit shop
graphic shape cause people are scared
COM-B model, using Roy as the recognisable, friendly face
Inspired by a mental health info card spotted in a local fruit shop, we created mini flyers.
We designed a dedicated webpage accessed via the QR code on the mini flyer.
Snake stickers advertise the service around the island
The Outcome
Heading heading heading
They now have… incl the print files
an economical solution that can be reproduced at the local print shop
Unexpected Learnings
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– tobago times
– running around after peopleXXXXX
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Helping ian with tech etc
Our impact
“We’re getting way more calls to rescue snakes these days.”
Michael continued to say “I can only assume it’s because of the girls’ Call Corbin campaign. The video and stickers must be paying off!”